Tasked with creating a hypothetical branding strategy for a pre-existing concept, Oceanic Rhythms is a cultural musical event based in the Cook Islands on the main island of Rarotonga, hosting boat cruises with live bands playing a mix of traditional and modern music with a Polynesian twist. These boat rides also showcase the many whale sightings around the Island, exhibiting the island’s beautiful Sea life, thus the Sea life and musical instrument motifs.